
I’m sure you’ve heard of LinkedIn, the social networking site aimed at connecting professionals. But having an account and using it efficiently are two different stories. Sara Skiff, a writer for technolawyer, suggests several ways to better use the site:
1. KEYWORDS ARE YOUR FRIEND!
Anticipating what employers might search for is half the battle. If you include a popular keyword, you’ll get more hits and more profile views. This will increase your chance of someone seeing you and liking you.
2. DON’T SLACK, BE THOROUGH!
Include all of your past work and education history. The more you have, the greater your chance that an alumnae of a company or school might try to contact you.
3. GO PUBLIC!
Include your name in your profile’s URL and change your security settings to full view for public access. With this simple step, your profile can easily be found using search engines like Google.
4. TOOT YOUR OWN HORN OR HAVE OTHERS TOOT IT FOR YOU!
Have colleagues and clients write a recommendation for you. These prove to be great additions to your profile because if an employer sees that someone took the time to write about you, you must be valuable.
5. ASK QUESTIONS!
You can post questions on your profile. Posing a question is a great way to start a dialogue with another professional.
6. ANSWER QUESTIONS!
Answering questions increases your visibility. By providing the best answers, you can be featured on the Answers home page. More people will see your profile!
7. COMMIT ALREADY!
The more you use the site, the more you will get out of it! Use the site at least twice a week so that you are constantly in-tune to new features and new opportunities.
________________________________________________________
So even if you’re already using LinkedIn, ask yourself one question: are you REALLY using it? Don’t expect LinkedIn to do all the work for you, take some time and make your profile a page worth viewing. After all, the more interesting you appear online, the better your chances are of making contacts and expanding your network. Follow these easy steps and see what happens. You have nothing to lose and everything to gain!